Mike Young and Mac Perry
Owners, Perry & Young		 Making educated and wise choices is necessary for all of us to thrive in business and stay competitive. Perry & Young is committed to staying educated and up-to-date with the latest technological advances in dentistry so that our clients receive the most current practices and processes, decreasing chair time and increasing efficiency, quality and the bottom line.

In March, Perry & Young was fortunate enough to attend the 2011 IDS Cologne Trade Fair and Tradeshow in Cologne, Germany to see what is dominating in the field of dentistry, as well as what are future trends for the industry. The scope of the IDS show is massive, spread over five buildings and covering a total of 10 floors. We experienced a spectacle of amazing technology, elaborate booths, and on-site surgeries on the tradeshow floor, all highlighting what our industry is using today and what we’ll be using months and years from now. We’d like to share with you some of what we saw at the largest dental tradeshow in the world.

One standout technology at the tradeshow was CAD/CAM. It is by far one of the most dominating areas of technology in the dental industry. CAD/CAM produces different types of dental restorations, including crowns, veneers, inlays and onlays, fixed bridges, dental implant restorations, milled titanium bars and orthodontic appliances.

Click here to read more about our experience at IDS Cologne.
Click here to see images from the IDS Cologne Trade Fair and Tradeshow.  

Spotlight on Products and Services

Perry & Young Chooses IPS e.max for its Restorations
Perry and Young made the decision approximately three years ago to use IPS e.max® restoration by Ivoclar Vivadent Inc. because of its distinctive properties and incredible results. It is fast becoming the material of choice for esthetic restorations based on its flexibility in color and its monolithic strength, as well as its ability to satisfy a variety of requirements for technicians. IPS e.max® is considered an all-ceramic restoration and is the ultimate in metal-free esthetics and durability, offering high-strength materials. With no other product in the market similar to it, Perry & Young values that it is consistently durable and produces great results every time.

IPS e.max® has two design options: the Press and the CAD/CAM design. Perry & Young has found great success with the IPS e.max® Press monolithic design, a high-strength, glass-ceramic. Our superior IPS e.max® Press techniques produce remarkable outcomes and set us apart from other labs. The pressing technique tends to be more accurate in fit because the crown is waxed to full contour and then pressed, similar to the labor involved in waxing a gold crown. Perry & Young offers the Press monolithic design over the CAD/CAM because we have found that the CAD/CAM design tends to be less accurate.

As with any indirect restorative procedure, the success of an IPS e.max® restoration depends on solid treatment planning and detailed communication with the dental lab. That means color photographs, shade guides, wax-ups and other relevant information need to be available for the lab.

Click here to read more about IPS e.max by Ivoclar Vivadent.







"I have focused on improving the dental experience for more than forty years. NuCalm is an incredible solution to a problem that has plagued our profession forever - fear, anxiety, and avoidance from the people we serve. The NuCalm process is fascinating. My guests and I collaborate on creating a relaxed, positive dental experience with minimal effort. It's an interesting co-discovery of how good a dental appointment can feel."
Dr. Omer Reed, Phoenix AZ


 
 Practice Development

Transform Your Patients Into Ideal Patients
What makes an ideal dental patient? Ideal dental patients make and keep regular appointments, say “yes” to your recommended treatment, are happy to be in your dental chair, don’t move or compromise the procedure, heal nicely, and brag about how great you are. Ideal patients are your best advocates – they spread the word to their friends and family and help grow your business through referrals. Ideal patients make you a better clinician, a better service provider, and a better dental business owner. How many ideal patients do you have in your practice?

The unfortunate reality is that most Americans don’t want to be in a dental chair. In fact, according to the ADA, approximately 60 million Americans avoid going to the dentist due to fear and anxiety. Research indicates that 82 percent of the Americans that routinely visit a dentist experience some level of anxiety about their visit.

An anxious mind avoids dental treatment. An anxious body resists medicaments and compromises treatment efficacy and efficiency. Anxious patients create a stressful environment, which in turn creates anxiety for the dentist and team. Simply stated, anxious patients are not ideal patients and are bad for your business. In fact, they typically have negative experiences, disrupt and compromise the procedure, and are not a good referral source for your dental business.

The NuCalm™ Solution
NuCalm™ (www.nucalm.com) is a new technology revolutionizing the patient experience. This patent-pending technology creates ideal patients by naturally interrupting an anxious response and invoking full body relaxation. NuCalm addresses the midbrain activities associated with the body’s “flight-or-flight” response (stressor > Amygdala > Hypothalamus > Anterior Pituitary Gland > Adrenal Gland) and naturally creates parasympathetic nervous system dominance. This technology leverages the communication mechanisms used to prepare the body for sleep, making a patient feel the deep relaxation they feel moments before they fall asleep.

Click here to read more on NuCalm™ and read what patients and dentists using the technology have to say.





 		 Partners in Practice

Personal Attention is a Must With Dr. Burdick
Dr. Victor Burdick has practiced dentistry for 25 years. He started in pre-med, but with some coaxing from friends ended up choosing dentistry, and he has no regrets! 

“I love the artistry of it, the sense of immediate positive results in most cases and the practice independence,” said Dr. Burdick. “Now I am more grateful than ever that I went into dentistry when I think of how much third-party involvement is in medicine.”  



Dr. Burdick set up his practice in a very unique and non-traditional way, and that’s the way he likes it. He takes personal attention and one-on-one focus through almost every aspect of the client’s dental visit. 


Most dentists have multiple chairs working at once, but Dr. Burdick believes in single-chair scheduling, allowing both assistants and Dr. Burdick to concentrate completely on each client during each visit. 

Patients also get incredibly focused and personal care from the hygienists. The hygienists care about the whole person’s health, not just his or her oral health. Marie, one of Dr. Burdick’s hygienists, spent an entire treatment hour consoling her patient because of a recent loss her patient had experienced. Marie then helped her reschedule another visit to complete the actual treatment. That type of attention is unheard of in any other dental office and is a refreshing welcome.  



Another aspect of Dr. Burdick’s practice that sets him apart is the highly focused attention each new patient gets through their first year of integrating into the office. He recently created a  new patient relationship coordinator position and hired a new employee, Jill, for that position. Jill came with an impressive 10 years of experience in management at Nordstrom. Jill has incredible customer service skills and serves as the clients’ one-on-one advocate.  


Dr. Burdick admits that he his not a terribly gifted businessman. He focuses on what he enjoys doing most – being a dentist – and surrounds himself with the right people, people who help him serve their clients to the highest of standards.  

“I hire great people, work really hard at staying out of their way and let them do what they do best, and it works well for us.” 



When it came to choosing a dental lab more than 11 years ago, Dr. Burdick looked for a lab that had both exceptional customer service and an exceptional, consistent end result. Both Dr. Burdick and Perry & Young’s philosophy and belief systems are very congruent.




“From the front office, to the drivers, to the technicians, Perry & Young does what they say the will do. Their quality is consistent.  Also, they are always on time,” said Dr. Burdick. “I can’t think of a time they delivered a case late. They treat our small cases as carefully as our large cases. We appreciate and value that kind of service.”


 		 Perry & Young Case Study

Ultimate Crown System
Choosing the best approach and materials for the ultimate success of an esthetic case.

Perry & Young recently received a challenging esthetic crown case from a relatively new client who is a well-established cosmetic clinician in Denver, Dr. Gary Radz. The patient's past experience with a previous crown, same front tooth #9 central that was being replaced, resulted in increased anxiety and high expectations for case’s success. Because of that, the patient was somewhat reluctant to move forward with Perry & Young on the case because she wasn’t familiar with the Ultimate Crown process and again, skeptical of the case outcome. After consulting with Dr Radz and his experienced team, we had direct communication, and detailed clarification of the process with the patient. Perry & Young assured her that we would achieve a beautiful, quality result with no patient discomfort.

Perry and Young has been in the esthetic restoration business for over 28 years, learning and developing its systematic approach to achieving beautiful results, and providing patient, and doctor satisfaction. We literally have completed  thousands of esthetic cases of all types. We have put together a very strong team of technicians to assure these results. Developing the Ultimate Crown System was the latest of methods to manage the highest of needs and expectations for doctor’s patients. Be assured, not all esthetic cases need this approach -- most don’t -- yet it is a very proven system for the most challenging ones.

After thoroughly reviewing the patient’s needs, Perry & Young determined that this case had all five indications of an Ultimate Crown System, which are:
•    high expectations from patient
•    bleaching of adjacent teeth
•    dark stumpf shade
•    multiple variations in color
•    high levels of translucency

Click here to finish reading this article and to see more case study images.

Perry & Young Events

IDS Cologne

Perry & Young experienced so much at IDS Cologne. We wanted to show you the conference up close and personal. Click below to see some of the images from the event. These will give you a glimpse of what we saw. It was an amazing opportunity for us and we want to share that with you. Enjoy!

Click here to see more photos from IDS Cologne.
 

Perry & Young would like to recognize and thank all of the companies who have provided their support for the 5th Annual Perry & Young Happy Hour. We look forward to another successful event!

Frequently Asked Questions

At Perry & Young, we're frequently asked questions about products, services, procedures, etc. Here are few questions that our clients have asked us recently:

Do you work with CAD/CAM technology?
We have two Lava Milling machines in our laboratory ensuring the best design and manufacturing for Lava Crowns and Bridges as well as custom Zirconia Lava abutments using OEM parts. We also use Atlantis, Encode, 3i CAM Structure Bars, and Nobel CAD implant abutments and titanium bars. 

How long does it take for a custom shade?
A custom shade appointment takes anywhere from 30 to 40 minutes in the lab. The technician takes a detailed inventory of the patients color and characterization. We take digital photos and carefully map out the colors in the teeth. We allow for several appointments a day, if you know of a patient that needs a custom shade please plan ahead as we schedule about 1 to 2 weeks out.

Can your lab repair or reline dentures in one day?
Yes we have same day turnaround times for repairs and relines. For the quickest turnaround please schedule the repair/reline in advance. We understand emergencies happen and are happy to accommodate you, please call the lab before 9AM to schedule a pick up.

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